Founded in 1990, Saybrook Capital is headquartered in Los Angeles. Saybrook is a financial services firm that believes superior performance is achieved by applying specialized expertise to inefficient markets.
This design concept was developed while employed at Bright Design. The identity incorporates a unique way of handling the letterforms to create a memorable mark. The “percentage” mark is unique to the consecutive letter “o”s in the name, creating a memorable and unique trademark concept.
Update: The online magazine Dealbook by The New York Times announces their new logo November 8, 2010. The Saybrook logo was designed in 2000 and has been featured in numerous books on graphic design.
©2010 Sakamoto Studio.