How do you sell another potato snack in an already crowded market? Terra Chips introduced the authentic Belgian Frites (pronounced like Freetz), putting it into a stay-fresh package and delivering it to American store shelves.
As a Design Director at Bright Design in Los Angeles, I was directly involved with the art direction of the packaging design. To differentiate the many flavor profiles, we used a combination of color, photography, and bold illustrations to create the ambience of each recipe’s origins.
©2012 Sakamoto Studio.