Made in a 21st century furniture factory in Dallas, Texas, American Leather® uses innovative technology that blends with expert craftsmanship to create the highest quality furniture available. They are known for their sleeper sofas and create custom lines for such respected retailers as Crate & Barrel, Design Within Reach, and Macy’s.
Working in tandem with Cecilia Najar of Velocity Marketing, we created a number of mood boards to help American Leather visualize where the brand identity could go in the future. The resulting concept, “Come to your senses” was enthusiastically embraced and used for their 2009 retail trade show booth and retail advertising.
©2012 Sakamoto Studio.