Memorex entered the consumer media business in 1971 first with its “shattering glass” advertisements and then with a series of famous television commercials featuring Ella Fitzgerald. Memorex approached the Jefferson/Acker agency to refresh it’s image to communicate to a new audience.

Working with creative director Andy Frank, we positioned Memorex as a brand that speaks to a new, ethnically diverse generation and as a bright, colorful brand that fit into everyone’s lifestyle. We crafted the tagline, “It’s your thing” to fit into that strategy. Together we worked on many applications, including print collateral, advertisements, and product packaging.

The result was a surge in growth for the once staid company. With their new brand look and product line, Memorex was now attractive enough to be acquired by TDK, a leading media products corporation.

©2010 Sakamoto Studio.

How do you sell another potato snack in an already crowded market? Terra Chips introduced the authentic Belgian Frites (pronounced like Freetz), putting it into a stay-fresh package and delivering it to American store shelves.

As a Design Director at Bright Design in Los Angeles, I was directly involved with the art direction of the packaging design. To differentiate the many flavor profiles, we used a combination of color, photography, and bold illustrations to create the ambience of each recipe’s origins.


©2010 Sakamoto Studio.

Started by Dave Hollander and legendary shaper Phil Becker in 1980, Becker has evolved into a Southern California surfing tradition, operating in six retail locations. Becker was one of the first online surf retailers on the internet, further expanding their empire.

Sakamoto Studio has created the Becker identity through trademarks and retail packaging for the brand.The classic design and appeal of the Becker shopping bags proved to be so popular that they have not changed the graphics in 7 years. Becker has recently been acquired by industry giant, Billabong. Proof that good design is good for business.

©2010 Sakamoto Studio.

Munchkin, Inc. develops clever, innovative products that excite and delight parents and children. The company was founded in 1991 on the premise that it could anticipate and serve modern parents’ needs by developing uncomplicated baby products that make parenting a little easier.

Created in conjunction with The UXB, this colorful and fun trademark was created along with an extensive brand guide that included a format for managing the design of over 150 packages.

Together, we created a brand identity that changed the category from a traditional look to a fresh, modern approach. Target awarded Munchkin with Retailer of The Year and annual sales increased by 40% as the result of the new identity and package design.



©2010 Sakamoto Studio.

Alexia Foods is a 100% natural, trans fat free line of frozen products
developed for the natural and specialty food consumer that enjoys a more sophisticated taste.

Developed while employed by Bright Design in Los Angeles. I was directly involved with the team in the design of trademark, tagline, and brand packaging. The brand was extremely successful and was carried nationwide to natural grocers, such as Whole Foods Markets.

©2010 Sakamoto Studio.

The Greener Blue (TGB) is an initiative started by former surf industry employee, Mark Marovich. TGB seeks to partner and report on companies that market green or eco-friendly products.

The challenge in designing a trademark for TGB was to avoid the usual cliches of the surf industry of using waves or surfers and to design something that would communicate the concept of “blue becoming greener.” The solution was a partial “eclipse” that visually shows the meaning of the organization’s name.

©2010 Sakamoto Studio.

Tina Turner has become one of the most commercially-successful international female rock stars to date. Her sultry, powerful voice and her time-tested beauty and unforgettable story all contribute to her legendary status.

Working with creative director Tommy Steele of Capitol Records, together we crafted Tina’s brand for the 90′s and beyond. Her brand identity included albums, programs, and special packaging – one of which won a Grammy nomination.

©2010 Sakamoto Studio.