Alexia Foods is a 100% natural, trans fat free line of frozen products developed for the natural and specialty food consumer that enjoys a more sophisticated taste.

Developed while employed by Bright Design in Los Angeles. I was directly involved with the team in the design of trademark, tagline, and brand packaging. The brand is extremely successful and is carried nationwide to natural grocers, such as Whole Foods Markets.

]]> http://www.sakamotostudio.com/alexia-foods/feed/ 0 http://www.sakamotostudio.com/munchkin/?utm_source=rss&utm_medium=rss&utm_campaign=munchkin http://www.sakamotostudio.com/munchkin/#comments Sat, 14 Apr 2012 16:58:16 +0000 admin http://www.sakamotostudio.com/?p=28

Munchkin, Inc. develops clever, innovative products that excite and delight parents and children. The company was founded in 1991 on the premise that it could anticipate and serve modern parents’ needs by developing uncomplicated baby products that make parenting a little easier.

Created in conjunction with The UXB, this colorful and fun trademark was created along with an extensive brand guide that included a format for managing the design of over 150 packages.

Together, we created a brand identity that changed the category from a traditional look to a fresh, modern approach. Target awarded Munchkin with Retailer of The Year and annual sales increased by 40% as the result of the new identity and package design.

Fresh & Easy Neighborhood Market is a chain of grocery stores in the Western United States. The company is located in El Segundo, CA and is a subsidiary of retailer Tesco, the world’s third largest retailer.

This project was done in conjunction with creative director Ross Patrick of Deutsch, Inc. We worked together on packaging and signage concepts before the launch of the project.

My involvement with this project consisted of the letterform design and the ampersand symbol shown above. The final design (which I was not involved with) now includes a clock icon requested by the client.

How do you sell another potato snack in an already crowded market? Terra Chips introduced the authentic Belgian Frites (pronounced like Freets) concept by putting it into a stay-fresh package and delivering it to American store shelves.

As a Design Director at Bright Design in Los Angeles, I was directly involved with the art direction of the packaging design. To differentiate the many flavor profiles, we used a combination of color, photography, and bold illustrations to create the ambience of each recipe’s origins.

Waldorf Astoria Hotels & Resorts combine breathtaking surroundings and legendary personalized service. Each luxury hotel is a classic in its own right, known for its inspiring architecture and authentic history. Each one has its own distinct personality and allure.

Working with David Fikse of Insight, together we created an elegant trademark worthy of the Waldorf Astoria brand. Called the Waldorf Astoria Collection, we researched the original trademark and decided to keep the trademark laurel wreath but imbue it with a contemporary expression.

The new Waldorf Astoria trademark was applied to all forms of the hotel’s communications, from advertising, to websites, collateral, and stationary.

Made in a 21st century furniture factory in Dallas, Texas, American Leather® uses innovative technology that blends with expert craftsmanship to create the highest quality furniture available. They are known for their sleeper sofas and create custom lines for such respected retailers as Crate & Barrel, Room and Board, Design Within Reach, and Macy’s.

Working in tandem with Cecilia Najar of Velocity Marketing, we created a number of mood boards to help American Leather visualize where the brand identity could go in the future. The resulting concept, “Come to your senses” was enthusiastically embraced and used for their 2009 retail trade show booth and retail advertising.

Memorex entered the consumer media business in 1971 first with its “shattering glass” advertisements and then with a series of famous television commercials featuring Ella Fitzgerald. Memorex approached the Jefferson/Acker agency to refresh it’s image to communicate to a new audience.

Working with Creative Director Andy Frank, we positioned Memorex as a brand that speaks to a new, ethnically diverse generation and as a bright, colorful brand that fit into everyone’s lifestyle. We crafted the tagline, “It’s your thing” to fit into that strategy. Together we worked on many applications, including print collateral, advertisements, and product packaging.

The result was a surge in growth for the once staid company. With their new brand look and product line, Memorex was now attractive enough to be acquired by TDK, a leading media products corporation.

With Creative Director Andy Frank, we created a reusable case for Compact Flash drives. The problem with this type of storage media is that they usually end up cluttered at the bottom of a drawer. Taking a cue from a woman’s makeup case, we designed a see-through, color-coded, and stackable design that will protect these drives and from getting lost.

Saffron Foods is a 100% natural, Halal certified line of frozen products developed for the natural and specialty food consumer that enjoys a more sophisticated taste.

Developed while employed by Bright Design in Los Angeles. I was directly involved with the team in the naming and design of trademark, and brand packaging. The brand has been extremely successful and is carried nationwide to natural grocers, such as Whole Foods Markets.

The Greener Blue (TGB) is an initiative started by a former surf industry employee, Mark Marovich. TGB seeks to partner and report on companies that market green or eco-friendly products.

The challenge in designing a trademark for TGB was to avoid the usual cliches of the surf industry of using waves or surfers and to design something that would communicate the concept of “blue becoming greener.” The solution was a partial “eclipse” that visually shows the meaning of the organization’s name.