Fresh & Easy

Fresh & Easy Neighborhood Market is a chain of grocery stores in the Western United States. The company is located in El Segundo, CA and is a subsidiary of retailer Tesco, the world’s third largest retailer.

This project was done in conjunction with creative director Ross Patrick of Deutsch, Inc. We worked together on packaging and signage concepts before the launch of the project.

My involvement with this project consisted of the letterform design and the ampersand symbol shown above. The final design (which I was not involved with) now includes a clock icon requested by the client.