Munchkin, Inc. develops clever, innovative products that excite and delight parents and children. The company was founded in 1991 on the premise that it could anticipate and serve modern parents’ needs by developing uncomplicated baby products that make parenting a little easier.
Created in conjunction with The UXB, this colorful and fun trademark was created along with an extensive brand guide that included a format for managing the design of over 150 packages.
Together, we created a brand identity that changed the category from a traditional look to a fresh, modern approach. Target awarded Munchkin with Retailer of The Year and annual sales increased by 40% as the result of the new identity and package design.