Memorex entered the consumer media business in 1971 first with its "shattering glass" advertisements and then with a series of famous television commercials featuring Ella Fitzgerald. Memorex approached the Jefferson/Acker agency to refresh it's image to communicate to a new audience.
Working with Creative Director Andy Frank, we positioned Memorex as a brand that speaks to a new, ethnically diverse generation and as a bright, colorful brand that fit into everyone's lifestyle. We crafted the tagline, "It's your thing" to fit into that strategy. Together we worked on many applications, including print collateral, advertisements, and product packaging.
The result was a surge in growth for the once staid company. With their new brand look and product line, Memorex was now attractive enough to be acquired by TDK, a leading media products corporation.