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Prima Cinema

Opening Night at Home

Prima Cinema™ presents opening weekend Hollywood films, day-and-date with their theatrical release, in the comfort of your own private home theater.

Imagine hosting a red carpet premiere in your larger than life custom home theater for a cinematic experience unlike any other. Until Prima Cinema, only a select few entertainment insiders were able to screen a theatrically released film in their home. Prima Cinema allows you to invite family and friends to enjoy the ultimate Hollywood experience as you Redefine Movie Night™.

Collaborating with The UXB, we came up with the naming, identity and trademark along with a launch presentation book.

“Glenn spearheaded the brand development and logo for PRIMA Cinema. The resulting identity was thoughtful and well received by our target high-end theater market and partners, including Hollywood Studios and Custom Home Theater Integrators. I highly recommend Glenn's work.”

Albert Chow, Prima Cinema

www.primacinema.com

Discovery
Naming
Brand Voice
Trademark Design
Style Guide