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Saffron Road

Bringing Halal Cuisine to North America

Saffron Road’s journey began with a core belief that pure foods can be a way to inspire and connect diverse cultures together.

Saffron Road is a 100% natural, Halal certified line of frozen products developed for the natural and specialty food consumer that enjoys a more sophisticated taste.

Developed in collaboration with Bright Design in Los Angeles. I was directly involved with the team in the naming and design of trademark, and brand packaging. The brand has been extremely successful and is carried nationwide to natural grocers, such as Whole Foods Market and Sprouts Farmers Market.

Discovery
Naming
Brand Voice
Trademark Design
Package Design