Tina Turner

Tina Turner has become one of the most commercially-successful international female rock stars to date. Her sultry, powerful voice and her time-tested talent and unforgettable story all contribute to her legendary status.

Working with creative director Tommy Steele of Capitol Records, together we crafted Tina's brand for the 90's and beyond. Her brand identity included albums, programs, and special packaging – one of which won a Grammy nomination and a Best in Show at the ADLA.

Discovery
Naming
Brand Voice
Trademark Design
Package Design
Tour Book Design